Imtiaz Khan

Meta lead ads for a real-estate referral programme in Dhaka. The audience is men aged 40–60 in and around Gulshan who want to start a business alongside a job or after retirement. I joined Idio IT Ltd in October 2026 as Team Lead and took over leading these accounts and the three-person team behind them (graphic designer, social media manager, video editor).

The funnel: ad → lead form → free weekly seminar → BDT 12,000 package → the same ads then run for those package clients → land and plot offers from the same client group.

The programme's best campaign, in full. It has been running since June 2026; I took over leading the account in October 2026. These are the full Ads Manager screens — campaign names are blurred for client privacy, and every number is untouched. Figures are the campaign's lifetime totals as shown in Ads Manager (November 2026).

Two ad sets, one winner

Inside this campaign, a broad ad set ran against a detailed-targeting ad set. Broad won on cost and volume — the kind of test I run before moving budget.

Inside the winning ad set

Four ads: the original video ad and its copies. The original is still the winner — 2,008 leads at $0.25. Testing copies against a proven original is the weekly routine; most copies lose, and that is the point of the test.

What the audience actually sees. This is Meta's advanced preview of the winning ad — one video concept shown across Feed, Instagram, Stories, Reels and Marketplace. The presenters speak to camera; the hook line in the Bangla primary text asks: "Exactly 365 days from today, where do you want to see yourself?" The on-screen text sells the offer in two words: Real Estate — Referral Business. A second format, an animated "High-Value Product" ad, runs for the retargeting pool.

1. The audience rebuild

The old targeting was age 25+, broad, across many locations. The data showed the buyers were older men near Gulshan. The programme now targets men aged 40–60 around Gulshan, and the newest campaign — built by me on 1 November 2026 — uses a tight 3-mile radius around Gulshan. Cost per lead rose a little; lead quality and seminar sales improved, settling at 5–10 package sales a week.

2. The lead form split

One lead form mixed inside-Dhaka and outside-Dhaka leads, and the call team wasted time on people who could never attend a Dhaka seminar. I added one opening question — in Bangla: "Sir, where do you live?" (Dhaka / outside Dhaka). Inside-Dhaka leads now go to a lead sheet for the call team. Outside-Dhaka leads go to a separate form, and can buy the ebook offer instead of being lost.

3. A landing page I built myself

For the out-of-area leads I built the ebook offer page myself with AI-assisted coding (Next.js/Astro, Cloudflare free hosting, UddoktaPay payment link), tested end to end on a phone: offer.propertydealbd.net

I do not claim the team's hands-on work as my own. My part is planning, direction, targeting, budget, testing, review and reporting. A sample of the weekly brief I give the team: Weekly Creative Brief (Google Drive)

Four years of native advertising on Taboola, Outbrain, Zemanta and Baidu, for content brands read in the US, UK, Germany, Italy, Spain, Brazil and Japan. My Taboola username was anik — the team put the creator's name inside every campaign name, and the lists below are filtered by "anik". Every campaign on them is one I created: I prepared the creatives every day, built the campaigns and uploaded them; the team then scaled the winners.

I own and run three content sites. All three run on one system I built: a single keyword map, entity schema (Person + Organization, sameAs) on every property, indexation queues through the Google Indexing API and IndexNow, and a daily Search Console + Analytics dashboard. Each site has a different job — and, honestly, a different growth stage. These charts are drawn from the live Search Console and Analytics data of each property.

superpreneur.bd — Bengali education (the growth story)

Business ideas, entrepreneur guides and ebooks in Bengali. The implementation: budget-based listicles (businesses for ১০, ২০, ৫০ হাজার টাকা), an উদ্যোক্তা hub page, AEO question pages that answer first, featured images on all 116 posts, and case-study articles matched with YouTube videos. For months the site sat nearly invisible — most pages were not indexed. The October 2026 sprint fixed indexation first, then content:

imtiazkhan.top — personal brand (traffic from video & social)

My name, my brand: freelancing and digital-marketing experience in Bengali. This site's engine is not search — it is YouTube and social sending readers to long-form guides. 81,009 Analytics sessions between March and November 2026, peaking at 25,779 sessions in June. Search is the current build phase: the property averages position 8.3 on its early queries.

superpreneurbangladesh.com — English (the youngest property)

Online income and the digital product business in English, for readers outside Bangladesh — how and where to sell ebooks, and how the business actually works. Its first search clicks landed in October 2026 (39 clicks, 1,735 impressions, 136 Analytics sessions). I show the stage plainly: the work right now is indexation coverage and the English question-page set — the same playbook that moved superpreneur.bd in October.

My channel is the lead engine for my courses and ebooks — not an ad-revenue play. The strategy: packaging is broad (a title and thumbnail any working person can enter), the content is narrow (real numbers, case studies, step-by-step), and viewers are guided to email and LinkedIn outreach to win clients — never to "freelancing as the destination".

Thumbnails & titles — the packaging pattern

One big true number, one clear timeframe, one face, three or four words on the thumbnail. These are my six most-watched videos: